If forms show as a lead type of general in LeadmanagerFX, it means that you need to map the form. When we sampled the entire LeadmanagerFX database in early 2023, we found that 17% of forms pulled in with this lead type across our client base. This means approximately 1 in 5 of your clients have this happening.
When we revamped the MarketingCloudFX script in 2022, this was a key feature we updated. This ensures in most cases that forms a client adds to their site or that change on a client’s site will still pull into LeadmanagerFX with attribution even if we’re not told they were added or changed.
From a reporting perspective, this is a great feature as it ensures no form submissions get missed unintentionally.
The forms that pull in as general will “Auto Map” data. These can be found by looking in your LeadmanagerFX settings to see if any forms have 0 inputs as shown in the screenshot below.
If you do have forms with 0 inputs, you need to determine if the forms should be mapped or disabled. Any “Lead form” should be mapped. If it’s a form you don’t want pulling into LeadmanagerFX, for example, a job application form or something not marketing related, you can disable the form by clicking on the three dots, then “Disable Tracking” as pictured below.
Note that just deleting the form will not work. It will show up again unmapped on the very next submission.
In most cases you will want to map the form. This process is simple. Just select a lead type, and map your form field input names, as well as the datatype as shown in the screenshot below:
The mapping of data type is very important to sync data to other MarketingCloudFX features such as Customer360FX and EmailMarketingFX.
Please note that every single form on a site should either be mapped to a lead type OR disabled. We ideally should have 0 leads pulling in as “General”. It makes our dataset extremely messy and will make it much more difficult to come up with insights from MarketingCloudFX. It also makes it very hard to sell to new POCs when the data we collect is very messy.